I stopped trying to fit into one box and built a house instead — a home for wellness lifestyle brands made for the woman who refuses to be just one thing.
House of Taylor Rachelle started in 2020 as a candle company rooted in self-care and personal expression. What began as a love of fragrance quickly grew into something bigger — our body care products earned rave reviews for their fragrance-forward approach to skincare, and we knew we were onto something.
But it took time to figure out what made us truly different. It wasn't until I started wearing my own formulations to the gym that things really clicked. People would stop me in the dressing room, after a shower, getting ready to head out, asking what I was wearing. Every time, it was something I had made myself. That kept happening. And I kept thinking: there has to be something here.
After pouring into my own wellness lifestyle and getting positive reviews from women who move through life the same way I do, the answer became clear. I was sitting at the intersection of three things I love deeply — fragrance, fitness, and ambition — and there was nothing on the market made for that woman.
That's how Somaire was born. Body care for the woman who needs her skincare to make her feel sexy, strong, and taken care of — whether she's training for a half marathon, running a business, or walking into dinner like she owns the room.
Somaire is just the beginning. HMG Fit is a sister brand emphasizing inspirational activewear and loungewear for women to feel good at home and on the go. Taylor Rachelle Home Fragrance brings the self-care experience home through scented candles and more.
Built for the woman who is gentle with herself
and relentless about her life.
Functional body care worn like a fragrance. Formulated with real skincare ingredients for people with active lifestyles.
Activewear and loungewear for the healthy, mindful girl. Movement that looks as good as it feels.
Taylor Rachelle Home Fragrance. Candles, diffusers, and room sprays that bring the ritual into your space.
“She lifts heavy and wears perfume. She's ambitious and she's soft. She doesn't choose — she never had to.”
What We Believe
Everything we build is designed to make your whole life feel better — not just one part of it. From your skin to your space to how you move through the world.
She's strong because of her softness. She doesn't tone herself down to be taken seriously — she brings all of herself and dares the room to keep up.
That's not just a tagline. It's the reason every brand under this house exists — because you do, and we mean it.
I'm building in public — the wins, the pivots, the lessons. Follow along on Instagram for the real story behind the brands.